Strategies and Tactics for Selling to C-Level Executives

Rationale

Individuals in C-Level positions have their own unique style of processing information and making buying decisions.  Compared to the V-Suite, this upper echelon of executives has broader visions, sharper focus, are less accessible, and have less time to spend in sales conversations.

Your sales approach and communication style must mirror these attributes to win business through selling to executives and to be seen as a long-term trusted advisor.

In this course, McTimothy Associates’ Selling to Executives & C-Suite Training module helps sales professionals build relationships with and sell more effectively to senior decision makers.  We train participants to think more analytically about the characteristics of senior executives, then work to align their own communication and sales styles accordingly.  As a key tool, participants learn a six-phase process for orchestrating the executive meeting or presentation and practice applying the process in scenarios geared towards the opportunity of selling to the C-Suite.

Course Objectives

• Build sales effectiveness by applying a six-phase process to winning business at the highest levels in an organization.
• Increase your credibility, influence, and need-based communication skills with senior executives

• Increase effectiveness of presentation materials by better understanding how economic buyers prefer to receive information
• Leverage the skills used at selling in the C-Suite to conduct more effective internal meetings with senior management in your own organization

Target Audience

Training module content is highly customized to any level, from newer to experienced salespeople and their managers.

Delivery Options

Available as Classroom and virtual training delivery consisting of lectures and roleplay. It is also available as an add-on module to all core training programs or sales retreats.