Why Attend

Get deeper into the world of Marketing Management and the essential guide to the strategic and tactical moves, relentless creativity and aggressive moves that a new marketing professional needs to get in and stay in. This Marketing course provides comprehensive training on the essential skills and knowledge to help sales and marketing representatives develop advanced competencies in value creation for customers. The course provides an in-depth grounding in the key techniques required to become a successful.

In today’s recessionary economy, it is essential that business owners re-examine their marketing efforts to assess the entire value chain system within and without the organization in order to deliver the expected value by the customers.

Marketing and Sales activities are at the heart of every business organization.  It is, therefore, essential to equip all those who perform these functions with the necessary knowledge and skills to do the jobs effectively and efficiently.

Course outlines

Module 1

• Marketing & Marketing Management:
• Marketing definitions & Understanding The Marketing Principles
• Market Analysis
• Understanding Product Life Cycle & Decision Areas
• Market & Marketing Research: Quantitative/Qualitative issues, Researching methods and logistics, Data evaluation and analysis
• Marketing Strategy
• Segmentation
• Targeting your Customers
• Positioning
• The Market Mix
• Pricing & Pricing Policies
• The Marketing Plan
• Promotional mix
• Meaning of Marketing in your organization
• Analyzing Own Market and Product performance
• Adopting Marketing Models to own company
• Marketing Strategy Development
•       Marketing to Customers Needs: Physiological, Safety and Security, Social, Ego needs, and Self-actualization needs.

Module 2

  Brand Management:

•    The Total Product Concept
•    Understanding brands
•    Brand,  Branding process & Benefits of brands.
•    Total Marketing Communication
•    Objectives of Marketing communications
•    Selling and product distribution
•    Advertising
•    Sales promotion
•    Direct marketing
•    PR and publicity
•    Sponsorship
•    Exhibitions
•    Packaging
•    POS/merchandising
•    Social media.