EVIDENCE-BASED SOLUTION SELLING TRAINING PROGRAMME

The Sales BootCamp Academy’s Health Technology Evidence-Based Solution Selling (EBSS) is an innovative, clinical selling skills program designed specifically for Life Sciences Sales Representatives. This course enables sellers to confidently apply the principles of evidence-based medicine to deliver brand-based, patient-oriented, evidence-based solutions that buyers in today’s healthcare market expect. The combination of EBSS and Solution Selling provides the situational fluency that Life Sciences sales professionals need to increase access, credibility, and market share with their buyers.

WHAT SALES PROFESSIONALS LEARN:

• The principles and process of EBM and how physicians are taught to use them
• How to establish solution value based on clinical evidence
• How to critically appraise a clinical study for validity and relevance
• How translate statistical significance into clinical relevance
• Linking key clinical findings to key brand solutions
• Leverage clinical evidence to create patient-centered, solution-based calls
• How to align clinical data with the needs of the buyer
• Establish trust and credibility with physicians and other healthcare buyers

KEY BUSINESS OUTCOMES:

• Life Sciences sellers prepared for evidence-based, value-oriented conversations and not dispensers of product information
• Increased confidence leveraging clinical data
• Increased access to key physicians and healthcare professionals with a high level of buying influence
• Improved differentiation and value articulation, relative to competitive alternatives
• The ability to link relevant clinical information to brand solutions aligned with the needs of HCPs
• Higher win rates on sales opportunities
• Post-training reinforcement tools for managers

• Duration:
• 2-days Training
• For Who:
• Pharma & Medical Device Sales Professionals, Medical Sales Leaders, Account Executives, Managers, Software/Technology Sales People
• Format:
• Class-room & Virtual -learning (other options available on request)