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Certificate in Retail Operations and Store Management

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Certificate in Retail Operations and Store Management

March 14, 2024 10:00 am
March 15, 2024 4:00 pm
The Professional Place 12B, Olumoroti Street, Gbagada Phase2, Gbagada, Lagos   View map
07034854045, 08150425712


Why Attend

This course is exclusively designed and prepared for those people who are interested in setting up and managing a retail store.

Good usage of graphics, images, and sketches are a valuable addition to this course. The designer of this course has put in more effort in explaining the concepts like Floor plans, store design and layout. Additionally, the reader can also read other concepts like guerrilla marketing, impulse buying etc. This course also teaches you how and where to place the products in a retail store.

Who this course is for:

  • Business people especially retailers/owners
  • Retail Business consultants
  • Employees of retail stores
  • Retail Marketing Manager
  • Retail Store Manager

Course Methodology

The course uses a mix of interactive techniques such as videos, brief presentations by the consultant and the participants, group workshops and case studies, self-assessment tools and relevant templates.

Course Objectives

By the end of the course, participants will be able to understand:

  • Various Elements of Retail Store Operations,
  • What is Store Design and Layout,
  • What are Planograms,
  • Responsibilities of a Store Manager,
  • Purpose of Mannequins In Retail Stores,
  • Factors Affecting Buying Decision of Customers etc.

Target Audience

Most participants on this course are retail employees looking to take their retail organization and careers to the next level. The course is also appropriate for new sales managers and assistant managers, as well as anyone pursuing a management career in retail or a related industry.

Target Competencies

  • Retail metrics
  • Retail planning and strategies
  • Recruiting retail sales associates
  • Retail sales management
  • Retail operations
  • Customer service
  • Retail dashboards and scorecards

Course Outline

  • The retail business environment and challenges
    • Retailing defined
    • Today’s retail environment
    • The various elements of retail operations
    • Store designs and layouts
  • Retail store planning
    • Retail store Planograms
    • Types of visual product placement
    • Retail signages
    • The role of signages in retail stores
  • Retail sales operations & coupons management
    • The role of coupons in retail marketing
    • What to measure and when?
    • Understanding guerrilla marketing
    • Customer and impulse buying
    • what is impulse buying
  • Retail store manager and coaching
    • The responsibilities of a store manager
    • The purpose of Mannequins in Retail Store
    • The retail sales management process
      • Hire
      • Train
      • Set goals and objectives
      • Define and measure metrics
      • Motivating and coaching
      • Evaluate performance
      • Reward and incentivize
      • Upselling in retail store
    • Retail Store Inventory
      • Understanding the inventory management
        • Purpose of inventory management
        • Instill a high-performance culture
        • Develop and implement HR programs and processes
      • Evaluating individual performance levels
      • Efficient stores operations and management
    • Customer buying journey
      • Factors affecting buying decisions
      • Shaping customer perceptions
      • Developing your own service strategy
      • Customer service requirements
      • Key ingredients of service strategy
      • Facts about customer complaints
      • A retail success blueprint


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