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PRODID:-//Sales BootCamp Nigeria
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Sales BootCamp Nigeria
X-ORIGINAL-URL:https://www.salesbootcamp.ng/product/the-strategic-marketing-plan-3/
X-WR-CALDESC:The Strategic Marketing Plan
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DTSTART;TZID=Europe/London:20230712T100000
DTEND;TZID=Europe/London:20230714T160000
SUMMARY:The Strategic Marketing Plan
DESCRIPTION:The Strategic Marketing Plan Course Overview A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives, and activities for the business and its employees. This course tackles several aspects of a company's marketing and promotion plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing, and identifying target markets, and developing a strategic position for the company in order to implement the strategy. The course covers everything from the preparation and implementation of the marketing plan to measuring and evaluating the results of organizational marketing efforts. Course Methodology The course employs a variety of case studies and exercises aimed at enhancing the right set of skills needed to develop and monitor the implementation of a strategic marketing plan. Group presentations and short debriefs related to different strategic marketing planning topics will also be integral parts of the course. Course Objectives By the end of the course, participants will be able to: Apply a logical step-by-step process to produce a sound marketing plan Devise a marketing plan that builds on marketing audit findings Use marketing audit findings to identify effective strategies and tactics Develop the components of the strategic marketing plan Identify and implement the different marketing warfare strategies (offensive, defensive and flanking) Target Audience General managers, marketing managers, Senior Marketing Professionals, product and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course. Target Competencies Micro and macro analysis Setting marketing mix Devising 'SMART' goals Blue ocean strategies Managing business portfolio Producing a Boston Consulting Group matrix Structuring a marketing plan Course Outline The marketing concept Scope and functions Competitive pressures changing the world The smart bomb strategic approach Definition of strategic planning Organizing the general planning framework The marketing planning process The benefits of planning Reasons to write a marketing plan The marketing plan format The marketing planning process Setting 'SMART' objectives and goals Linking the marketing strategy to the vision, mission and objectives of the company The business situation analysis The components of a company’s environment The framework for competitive analysis Components of internal analysis Components of external analysis Competitive and customer analysis Environmental analysis 'SWOT' analysis The five forces diagram Portfolio analysis and design (the Boston Consulting Group matrix) Workshop: marketing analysis Planning segmentation, targeting and Positioning Basis for segmentation Benefits of segmentation The market segmentation process Criteria for B to B segmentation Effective positioning Steps in market segmentation, targeting, and positioning Creating a powerful value proposition Workshop: crafting a value proposition and positioning Strategy development Considering different strategic alternatives ('TOWS' analysis) Analyzing different marketing strategies The growth strategy matrix Factors shaping the choice of strategy Blue ocean versus red ocean strategies Workshop: formulating strategies and contingencies Tactical planning applications Setting the scene: the marketing mix The components of the marketing mix Using the marketing mix model Workshop: setting the marketing mix
URL:https://www.salesbootcamp.ng/product/the-strategic-marketing-plan-3/
LOCATION:The Professional Place: 9b, Ololade Odeyemi Close Anthony Village Lagos
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