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PRODID:-//Sales BootCamp Nigeria
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X-WR-CALNAME:Sales BootCamp Nigeria
X-ORIGINAL-URL:https://www.salesbootcamp.ng/product/selling-marketing-of-financial-services/
X-WR-CALDESC:Selling & Marketing of Financial Services
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DTSTART;TZID=Europe/London:20260202T000000
DTEND;TZID=Europe/London:20260204T000000
SUMMARY:Selling & Marketing of Financial Services
DESCRIPTION:Why Attend In simplistic terms, “digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real-time” (SAS). This course gives the participants a richer understanding of the foundations of the new digital marketing landscape and acquires a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. The hands-on application will be a vital advantage for participants attending the course. Course Methodology  The course is action and deliverable-oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and the supplied laptops.   Course Objectives  By the end of the course, participants will be able to:  Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.  Recognize opportunities for using Search Engine Optimization (SEO) to provide value to your company and benefits to your customers.  Set up Google AdWords campaigns to enhance your organization’s engagement with customers and increase your organization’s overall market share through social media marketing.  Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.  Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.     Target Audience  The course is designed for marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.  Target Competencies  Online marketing    Digital marketing plan     Social media scheduling    Generating sales leads    Social media campaigns  High impact websites  Google Analytics   Course Outline  Digital Marketing: Overview and Scope Digital marketing versus traditional marketing  B2B and B2C most ideal platforms:  Facebook  Twitter  LinkedIn  Business Blogging     Auditing your website  The seven-step digital marketing plan  Organizing your digital marketing calendar Search Engine Optimization SEO-Definition  21 SEO Tips that digital marketers need to know  Understanding Google Analytics Understanding Dashboard – Audience | Advertising | Traffic Source | Content | Conversions  Taking decisions based on Analytics Reporting  Defining Business Goals and Objectives  Measuring Tools and Methods  Measuring your Site’s ROI  Introduction to Goal Conversion – Tracking the Conversions  Tracking Social Media Traffic – Advanced Segmentation  Tracking Phone Calls with Google Analytics  Integrating your Google AdWords campaigns into Google Analytics Social Media Marketing: Full Engagement Campaigns  Overview and some brief statistics  Social Media Marketing Strategy  Setting up Social Media Goals  Be Selective  Find out where your targeted people connect  Popular Social Media Networks  Facebook Graph Search – SEO for Facebook  Knowing your Audience  Setting up Facebook Ads for your targeted demographics / their interests  Lead Generation  Ideas for Content Marketing  Implementing Social Media/Engaging your Audience  Tips to write social media updates  Automating Social Media updates using Buffer  Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop  Scheduling your social media updates  Social Media Plugins to be incorporated with your website  Measuring Success  Using Google Analytics to track performance  Wrap up Duration: 2 days Class Session: 10:00 am – 4:00 pm each day including Breakfast and Lunchtime Customize Your Training This training solution and other training topics from McTimothyAssociates are currently available as residential/in-house options.
URL:https://www.salesbootcamp.ng/product/selling-marketing-of-financial-services/
LOCATION:The Professional Place: 9b, Ololade Odeyemi Close Anthony Village Lagos
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